research informed.

artist led.

human centered.

I'm Kassandra, an artist, researcher, writer, and business owner who helps brands tell memorable stories through websites, branding, content, and artwork.

I work across research, design and visual art to create thoughtful digital and physical experiences; including but not limited to websites, branding, illustration, and creative projects for businesses and individuals. I've spent my career studying how people think, what captures their attention and how meaningful experiences are created.

As a User Experience Researcher and Designer, I've spent more than eight years understanding how people perceive information, make decisions, and interact with digital products. I was among the first employees at Bird during its rapid growth, where I experienced firsthand what it takes to build something from the ground up in a fast-moving environment. Later, I single-handedly designed and developed the first iOS Watch app for Theragun, creating a hands-free IoT experience for users.

Today, I bring all of these disciplines together through my work as a website designer, brand artist and creative consultant. Whether I'm designing a website, developing a visual identity, illustrating a custom project, or helping a business clarify its message, my goal is always the same: to help people tell their story in a way that feels authentic, memorable, and human.